This statement underlines Nikes relationship marketing orientation. To install StudyMoose App tap Nike is the world largest athletic apparel company, best known for its footwear, apparel and equipment. It is based on the idea that relationships evolve through different stages, from transactional to strategic, and that each stage requires different skills and behaviors from the BRMs. Naturally, leaders and managers pass this information to relevant employees via email, face-to-face and eventually will be posted on public company forum. Getty. For example, you may want to use a quarterly or a yearly cycle to review your relationship maturity level, update your desired level, and revise your actions. In line with the mission statement, Nikes key target group are athletes. Nike also has a blog called NikeVoice which is a blog for employees to share their thoughts and experiences. Additionally transaction marketing is focused on the product features, happens on a short time scale, neglects customer service (Payne, 1995) and is indirect, impersonal and a one way communication (Gummesson, 2008). Internal Stakeholder Communication | Nike Responding to the needs of stakeholders needs in such a changing economic environment requires constant communication between the bank and its stakeholders on any changes that may occur. Nike Web Transparency and disclosure are in high demand : Consumers , suppliers , team members , investors , and local community organizations are all demanding greater openness and responsibility from the corporations with whom they do business . This marketing approach aims at creating an impression of a personal relationship between the customer and an organization and therefor is called pseudo-personal relationship (Gummesson, 2008). mantenimientos regularmente para poderle brindar servicios de alta calidad. Expertise from Forbes Councils members, operated under license. They provide the capital necessary for the company to grow and expand. On the other hand, Nike constantly released new products. The majority of Nikes customers are considered to be on the customer, client and supporter stage but Nike has customers on all stages of the ladder. Stakeholder relations is the practice of forging mutually beneficial connections with third-party groups and individuals that have a stake in common interest. The Jumi Application is Unpublished or Removed, International Alcoholic Beverages Expo, Guizhou, CHINA. 5.2 Celebrity Endorsement Nike actively communicates with its stakeholders and encourages their feedback.