At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Having such knowledge enables them to make informed choices that affect their health and well-being. %PDF-1.6 % Who is likely to be affected by the hazard or threat? FEMA does not endorse any non-government Web sites, companies or applications. %PDF-1.6 % User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Narrator: Red Stick Ready targets every segment of the community. 95% B. Last name. %%EOF Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. They can be seasonallike hurricane preparedness week. Social media have changed how quickly information about a disaster is available. As a PIO, your target audiences include . It also helps identify the target audience for a particular public awareness campaign. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Using acronyms in news releases may:A. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Describe the target audiences for the PIO. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Consider your resources and your role in ICS. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The most popular social networking sites have groups, which offer chat boards for members. Is the conduit for information to internal and external stakeholders. Blogs to cover events as they are happening. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Construct and deliver an appropriate crisis and emergency risk message. . The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. User: 4. (Passive). If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Brian Hyer: We had all kinds of questions. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Many different social media monitoring tools are available. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Disclosing information to the public in ways that are easy to find and use. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. This feature can facilitate abuse of the system. The 8-Step Communication Model includes:A. Assess the current situation B. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. 18. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. (Unit 4), Apply public information techniques to a 5% scenario. Your media list should be current, complete, and tailored to your organization. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! An important part of the PIOs relationship with the media is knowing what they want. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Simplify complex ideas by using short sentences. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Youll be quite surprised at how the elected official mouse makes all the difference with the children. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. The Mayors Office developed an outreach campaign known as Red Stick Ready. Do you know what to do to protect yourself and your family? Evolving media (Web sites, email, blogs, social networking sites, etc.). The following table shows what you need to provide for a television story, the advantages of television, and its limitations. The best approach is to meet with school officials early to determine when your program best fits their schedule. What will you change in future campaigns? Chris Mrela wrote a dynamite report on this a couple of years ago. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. The Incident Commander B. C. is presented as a bad example of public information management. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Public information can help people make the right decision at the right time. The PIOs primary responsibility to organizational leadership as an advisor is to: A. 0. This is a release that you post online. C. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . 1928 0 obj <> endobj Always connect with the Incident Commander before making any statement to the media. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Walter Monsour: So, the message was managed extremely well. Emergency Manager jobs 33,535 open jobs But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. ), John enjoys boating, swimming, and to fish. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Quantify results when evaluating public information efforts. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. They can be used for personal networking, professional networking, and sharing public information. They have access to the officials. Lets review the different types of communication tools in more detail, starting with print media. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Lesson 3 introduced the importance of establishing relationships with the media. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Public information entails the processes and systems that enable effective communications with various target audiences. Identify the purpose of what you are writing and start with the main message. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. This course should take approximately 7 hours and 25 minutes to complete. Final Exam for: IS-29.a: Public Information Officer. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Score .9906. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) The participant will benefit from participating in entry-level incident command system training prior to taking this course. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Is there any restriction on the information to be released? A goal that makes you stretch is good. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Determines what the public needs to know. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Resident/Non-Resident, Trainer Program, etc. D. is only useful on television infomercials. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . This course can provide a basic understanding of the PIO function for those new to the position. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Evaluation is crucial for judging the effectiveness of a public awareness campaign. This process includes: Your goal statement expresses what you hope to achieve through your campaign. As with ICS, the JIS is as simple or complex as the needs of the situation. It is important to prepare each person to ensure your message is consistent. Describe how to manage the news media at the scene of an incident. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. And thats not all. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Mayor Holden: Sometimes you have to get your story out very quickly. B. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Many wikis are open to alteration by the general public without requiring them to register user accounts. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Proactivity occurs during A. Prepare a Go Kit filled with your tools, contact information, and other vital documents. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. These people are your target audience. You cantand dont expect them to stay there all of the time. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. the feedback has been, you know, we appreciate this. In the next lesson you will learn how to communicate effectively when an incident happens. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Learn and respect your media contacts deadlines. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. You should set a realistic deadline and interim benchmarks, as needed. Provide public information, emergency public information, and community education to your internal and external target audiences. 20. Tools to enhance the flow of public information are housed. For highly visible or controversial matters, it might be best to have a leader in the organization speak. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. C. request additional assistance through the National Public Information Support Network. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Participants will benefit from participating in entry-level incident command system training prior to taking this course. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Television is the main source of news for Americans. This awareness-level training is suitable for new PIOs. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? This lesson reviews the four steps in creating a public awareness campaign. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. C. is a failed theory and should not be used by modern public information officers. For example: Active voice is clear, direct, and concise. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. C. Identify all the news media covering the area. endstream endobj 495 0 obj <. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Print medianewspapers and magazinesare the first type of mass media developed. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. The media area is a place where media congregate to help enhance the flow of information. Break your ideas into one subject per sentence. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Increase community preparedness is not specific. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream The good news is that preventing heat related illness is easy to do if you just use common sense. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. When will you implement your campaign? PIOs need to have a complete understanding of the community's demographics in order to: A. Doug Miser. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. D. a required responsibility of the PIO as outlined by NIMS.. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center.

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